Find API Key

Login to your MailChimp account
Navigate to your profile
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Select Extras/Api Keys

Click on Create API Key and copy API key value

Find List ID

Open Lists page
Create new list or select list that you are interested
From drop down menu please select Settings menu item
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Scroll down and find List ID, please send it to me by email together with API Key. This way you allow to update your list. In case you want to stop it, you will need to deactivate API Key.
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Setup List

Supported Tags

Name	Tag	Type	Format
Email address	EMAIL	Email
First name	FNAME	Text
Last name	LNAME	Text
Birthday	BDAY	Birthday	MM/DD
Last visit	LASTVISIT	Date	DD/MM/YYYY
Phone	PHONE	Phone	International
Time shift	TIMESHIFT	Text

Following Field Tags are required: EMAIL, FNAME
By using Birthday or Last visit dates it is possible to send emails with promotion for birthday or send a reminder to visit again for example after 90 days from last visit. In order to send this notification properly you need to mark in reservation Visited. Notification will be sent only to guests who visited your restaurant.
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Newsletter custom field

By default, user does not grant permissions to send newsletter emails to him. This is to comply with GDPR regulations. In order to get a consent from users a custom filed with type "Newsletter" should be added

Custom field to collect Birthday

To collect Birthday, you will need also to add custom field in plugin settings: Birthday (dd/mm)
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GDPR

In order to be compliant with GDPR regulation, user has to be specifically asked for permission in order to add him into the subscription list. To achieve that new check box has to be added to custom fields:
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Addon Synchronization

Synchronization with MailChimp runs every night at 0:00 UTC. There are two types of MailChimp synchronization:

All reservation that were created in previous day are synced.
Last visited date is synched on a next day after reservation. Visited date will be set only for guests for which reservation was marked with Visited flag.